Leasing Furniture for Real Estate Sales

There’s no denying the fact that first impressions are very important. From job interviews to home sales, people often make snap judgments. In real estate, a first impression can make or break a sale in only a few seconds.

The potential buyer decides in the first few moments if the home is one to consider, so real estate professionals have to use every tool available to make sure their listings make the best possible impression on every potential buyer. Furniture leasing is one of their most effective tools. 

Why Furniture Leasing?

Real estate professionals can use furniture leasing to stage their listings and create a perfect atmosphere for potential buyers. Staging is the art of making a home look warm, inviting, and charming in a way that invites potential buyers to see themselves in the residence. Buyers need to be able to imagine themselves living in a home. They need to visualize their own belongings occupying the space.

You might think this is best accomplished by emptying the home of all furnishings and creating a “blank slate” for the buyer to view, but research has shown this is simply not the case. Without furniture and accessories to frame the environment, it is very difficult to get a sense of the size and space in a home.

Most buyers need to visually compare the space to the items occupying it. Buyers need furniture to provide a sense of scale and to define the purpose of each space. It is often difficult for prospective buyers to mentally furnish a room without these cues.

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